The Solar Power Industry's New Strategy

The US solar power industry is trying to rebrand itself as MAGA-friendly, emphasizing American energy dominance and job creation. Seamus Fitzgerald, associate director of real estate at OneEnergy Renewables, approaches farmers and landowners with proposals to lease their properties for solar projects, highlighting the financial benefits and the fact that solar technology was invented in America.

The Solar Energy Industries Association has also adopted a new slogan, 'American Energy DOMINANCE,' and is urging lawmakers to keep tax credits for clean energy projects in place. The industry is hopeful that solar power can bridge ideological divides, appealing to environmentalists and libertarians alike.

Challenges and Uncertainties

Despite the industry's efforts, there are still challenges and uncertainties ahead. President Trump's administration has halted new permits for wind projects on federal lands and waters, and the future of solar power is unclear. The administration has also withheld federal grants for climate programs, including Solar for All, a $7 billion program to bring residential solar to low-income neighborhoods.

Misinformation campaigns have targeted clean energy, pushing the idea that solar and wind are unreliable. However, experts argue that careful planning can help avoid conflicts over solar developments, and that utilities in the US are on track to meet their goals to shift to 100% renewable energy by 2060.

A Focus on State-Level Progress

Clean energy advocates are hopeful that solar projects can continue to move forward at the state level, despite the uncertainties at the federal level. Mark Fleming, president and CEO of Conservatives for Clean Energy, notes that the price of solar is rapidly declining, making it a more viable option for states in the Southeast.

The industry is also emphasizing the benefits of solar power, including job creation, reduced blackouts, and lower electricity prices. By focusing on these benefits, the industry hopes to overcome hostility and build support for solar power across the country.

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