The Rise of AI in Hollywood

AI technology is being used in various aspects of the entertainment industry, including film and video game production. Despite initial concerns about job displacement, many industry professionals are now embracing AI as a tool to enhance their work.

Two Oscar-nominated films, Emilia Perez and The Brutalist, used AI to alter voices. Adrian Brody won the Academy Award for best actor, with the help of AI fine-tuning his accent in The Brutalist. AI has also been used to de-age actors like Tom Hanks and Harrison Ford.

Companies like OpenAI and Google are investing in AI tools for filmmakers. OpenAI hosted an AI film festival in Los Angeles, and Marvel directors Joe and Anthony Russo plan to invest $400 million in AI tools for filmmakers.

Concerns and Controversies

However, the use of AI in Hollywood is not without controversy. Many actors and writers are concerned about the potential for AI to replace human talent. Background actors are considered the most vulnerable to replacement by AI, while A-list actors and directors are seen as safer due to their star power and brand recognition.

There are also concerns about the use of copyrighted material to train AI models. Tech companies like Google and OpenAI are facing lawsuits from writers, actors, and news organizations, alleging that their work was stolen to train AI without their consent.

The Trump administration is preparing a new AI plan for the United States, which may designate copyrighted art, movies, and TV shows as 'fair use' for AI training. However, Hollywood filmmakers argue that this would undermine the entertainment industry and the jobs it supports.

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