Tubi's unique approach to content licensing has led to a massive library of films and TV shows from various eras and genres. The platform's focus on lower-cost content has allowed it to maintain profitability. With 97 million monthly active users, Tubi has become a significant player in the streaming market. However, its reputation suffers from the perception that it features low-quality or 'D-tier' movies. The company's chief marketing officer, Nicole Parlapiano, attributes this to the platform's willingness to take risks and not prioritize prestige or Emmy-winning content. Instead, Tubi focuses on providing a diverse range of content that caters to different fandoms and genres. The platform's creator-friendly model has also attracted independent filmmakers, particularly from the Black community. Tubi's acquisition by Fox in 2020 and its subsequent growth have positioned it as a competitive force in the streaming industry.