Introduction to Toyota's Racing Program

Toyota's approach to car development is unique in that it uses its racing program to test and improve its road cars. The company's European boss, Matt Harrison, emphasizes that the goal is to provide consumers with the best powertrain options, rather than forcing them into specific technologies.

The GR brand is a key part of this approach, with a focus on developing high-performance cars that are also reliable and durable. The company's motorsport program, which includes disciplines such as world rally, off-road rally raid, and endurance championships, plays a crucial role in testing and improving its road cars.

The Benefits of Racing for Road Cars

Toyota's approach to racing is centered around the idea of breaking and rebuilding its cars to create more reliable and durable vehicles. This approach allows the company to test its cars to their limits and identify areas for improvement, which can then be applied to its road cars.

The company's GR project general manager, Hiroyuki Yamada, emphasizes the importance of this approach, stating that he feels a greater sense of responsibility to true car lovers around the world. This sense of responsibility drives the company's focus on creating high-performance cars that are also reliable and durable.

Conclusion

In conclusion, Toyota's approach to car development through racing is a unique and effective way to create high-performance cars that are also reliable and durable. The company's focus on breaking and rebuilding its cars, combined with its commitment to providing consumers with the best powertrain options, sets it apart from other manufacturers.