Suzuki GB has picked up the Customer Feedback Strategy Award at the annual UK Customer Satisfaction Awards evening held in London. The award acknowledges Suzuki's clear improvement in customer satisfaction and performance.

Suzuki submitted an entry for best customer feedback strategy on behalf of both its car and motorcycle divisions and was shortlisted alongside nine others from various industries. This award examines the strategy in place and how the effectiveness of the strategy is measured.

Denis Houston, director aftersales at Suzuki GB, expressed pride in the achievement, stating that it reflects the company's strong commitment to its customers. He also thanked employees, dealers, and suppliers for their consistent commitment to delivering high customer satisfaction.

The 34-strong judging panel observed how easy organizations make it for customers to provide feedback and how they close the feedback loop to maintain the highest standards. Suzuki has ranked as the top Automotive brand in eight of the bi-annual UK Customer Satisfaction Index, since 2019, in which over 278 organizations are measured across 13 sectors.

Jo Causon, CEO of The Institute of Customer Service, congratulated Suzuki GB on picking up the Customer Strategy Feedback award, highlighting the importance of properly collecting, analyzing, and understanding customer feedback in successful service strategies.