The Protector app, launched in Los Angeles and New York City, offers users the ability to hire armed bodyguards for a minimum of five hours at a cost of at least $1,000, plus a $129 annual membership fee. The app's marketing strategy has been criticized for being artificial and fear-mongering, with some creators promoting the app in exchange for payment. The app's target customer base is unclear, but it may appeal to business executives concerned about their safety. However, the app's viability is uncertain, and its potential impact on public safety and law enforcement trust is a concern.