Introduction to Netflix's Gaming Venture

Netflix has been making significant strides in the gaming industry. The company's initial foray into gaming involved interactive titles such as Black Mirror: Bandersnatch and a Carmen Sandiego game. However, in 2021, Netflix intensified its focus on gaming by hiring a former EA executive and introducing a selection of free mobile games for its subscribers.

Since then, Netflix's gaming division has launched various initiatives, including player gamertags and the development of a AAA PC game. The company has also collaborated with prominent figures in the gaming industry, such as former Halo lead Joseph Staten. Furthermore, Ubisoft has announced several games in development for Netflix, including an Assassin's Creed title to complement a new live-action series.

Netflix has also expanded its gaming library with notable titles like Monument Valley and a Tomb Raider roguelike. Although most Netflix subscribers have not yet tried the platform's games, the recent launch of cloud-streamed games could change this. This new feature allows users to play Netflix's titles on their TVs or via the web, potentially increasing the platform's competitiveness in the non-mobile gaming market.