Introduction to MrBeast's Empire

MrBeast, the biggest YouTuber in the world, is looking to expand his business empire beyond videos. He has been talking to investors about raising $200 million in a funding round that would value his holding company, Beast Industries, at over $5 billion.

The company's future plans include selling physical products, with revenue from its chocolate brand, Feastables, expected to exceed its core video business this year. Beast Industries has around 500 employees and is planning to launch new products, including beverages, snacks, and a cereal brand.

Financial Projections and Challenges

Despite the company's rapid growth, it has never been profitable and doesn't expect to be anytime soon, having lost roughly $200 million over the last few years. Investors are planning to buy tens of millions of dollars worth of shares from employees and other existing shareholders in this round.

Management is telling investors to expect an initial public offering in two to three years. The company's two main divisions, Content and Commerce, each made around $250 million in revenue for 2024, with the Commerce division seeing a 160% increase in net sales from 2023.

Future Plans and Ventures

MrBeast is also planning to launch a mobile gaming division next year. The company's forecasted business growth through 2026 is largely driven by Feastables and the launch of other consumer brands, with expected revenue of $520 million in 2025 and $780 million in 2026.

Altogether, Beast Industries is expecting to make at least $900 million in revenue for 2025, followed by roughly $1.6 billion in revenue for 2026. MrBeast's strategy of spending everything he makes to fuel more topline growth seems to be working, with Feastables taking off and his recent Beast Games reality show becoming Amazon's most-watched unscripted series ever.