Honey Browser Extension Controversy
- Honey browser extension accused of stealing money from creators
- Last-click attribution practice gives credit for sales to last affiliate cookie
- Google changes Chrome extension policies in response to controversy
- Creators sue Honey over alleged unfair practices
- Controversy raises questions about fairness of affiliate marketing practices
Honey Browser Extension Controversy
PayPal's Honey browser extension has been accused of using a questionable practice called last-click attribution, which gives credit for a sale to the owner of the last affiliate cookie in line before checkout. This has led some creators to claim that Honey is stealing money from them.
A YouTube video by MegaLag shed light on Honey's use of last-click attribution, sparking outrage among creators who may have missed out on money due to this practice. Some creators, including Legal Eagle and GamersNexus, are now suing Honey.
In response to the controversy, Google has changed its Chrome extension policies to prohibit extensions from injecting affiliate links without providing a tangible benefit to users. The new policies aim to prevent similar controversies in the future.
The controversy surrounding Honey's browser extension has raised questions about the fairness of affiliate marketing practices and the need for greater transparency in the industry.