Introduction of New AI-Powered Shopping Tools

Google has introduced a range of new AI-powered shopping tools, aiming to make online shopping easier and more personalized. The new features include Vision Match, AR beauty features, and virtual try-on, all designed to help users find and purchase products that fit their needs and preferences.

Vision Match, a feature that allows users to describe a garment they're looking for and find matching products, has graduated from Google Labs and is now available on smartphones. The feature uses AI-generated images to bridge the gap between the user's description and the available products.

The AR beauty features have also been expanded, allowing users to try on multiple makeup products virtually and see how they would look on their face. This feature is available when searching for terms like 'spring makeup' or celebrity-inspired looks.

Additionally, Google's virtual try-on tool, which was initially launched for tops, now supports pants and skirts. The feature shows how the clothing would look on models of different shapes and sizes, helping users get a better idea of how the product would fit them.