Google's Display & Video 360 platform offers companies the option to target devices in the US based on lists of internet users believed to suffer from chronic illnesses and financial distress. This information can be used to identify and target specific individuals, raising concerns about national security and data protection. Experts say that when combined with other data, this information could be used to exploit individuals in an intelligence context. Google's policies do not permit audience segments to be used based on sensitive information, but numerous segments contained in the data are clearly targeted at households and businesses based purely on data suggesting they're experiencing financial hardship.