Bria's Approach to AI-Generated Images

Bria, founded in 2023 by entrepreneurs Yair Adato and Assa Eldar, is taking a different approach to developing AI-powered image generators. Unlike many other companies in the space, Bria trains its models exclusively on licensed content, which it pays for through partnerships with around 20 companies, including Getty Images. This approach is designed to mitigate potential copyright issues and ensure that the generated visuals reflect diversity.

According to Adato, Bria's CEO, the company's foundation models house over one billion visuals and millions of videos. By training its models on globally representative data sets, Bria has been able to mitigate biases that can sometimes emerge in AI-generated visual content. The company's models consistently produce visuals that reflect diversity, making them suited for various creative applications.

Product Offerings and Customization

Bria offers plug-ins for image editing and design apps, including Photoshop and Figma, as well as a fine-tuning API that allows customers to customize the company's models for specific applications. Users can run Bria's models on the company's platform or an outside computing environment, like a public cloud, and customers own the data and outputs. Enterprise customers can pay for access to source code and models, and the company provides over 30 specialized APIs for creating and modifying visuals, which customers access through subscription and usage-based pricing.

Companies can also pay to fine-tune Bria's generative AI models with their brand assets, creating custom engines that maintain their visual identity. Bria's AI models, trained on licensed data, can generate and edit images, and the company plans to expand its platform and models to support additional media types, including music, video, and text, as well as on-device applications.

Funding and Growth

The recent funding round, led by Red Dot Capital with participation from several other investors, brings Bria's total raised to around $65 million. The majority of the new cash will be put toward product development, according to Adato. Despite broader tech industry challenges, Bria continues to thrive, with significant annual recurring revenue growth of more than 400% last year. The company is growing its team, expecting to double in size by the end of the year, and is expanding its expertise in several key areas, including generative AI researchers and engineers in music and video, global sales and marketing leaders, IP and copyright experts, and generative AI consultants.