Aviron's Gamified Treadmill: A New Approach to Home Fitness

Aviron's home fitness equipment operates on a simple principle: People hate working out. But many of those same people love playing video games. Perhaps the only thing standing between them and a more active lifestyle is some healthy competition and well-timed distraction.

The company's latest product, the Victory Treadmill, brings video games to the workout, offering a unique approach to home fitness. The treadmill features a 22-inch touchscreen and allows users to play games, watch YouTube, and access popular streaming services like Netflix, Hulu, and Disney+.

Key Features

The Victory Treadmill demands that users engage with the workout more directly, using elements like walking/running speed and incline to control the games. The treadmill also comes with a pair of almost joystick-like controllers, making the process of adjusting speed and incline more dynamic.

In addition to gaming, the treadmill offers scenic virtual routes and a small but growing selection of classes. While the company hasn't made the same investment in instructors and classes as some of its competitors, the content is more of a supplement to the core gaming offering.

Market Context

The connected fitness market has changed significantly since Aviron released its rower in 2022. Companies like Peloton have suffered extreme financial consequences when excitement slowed, but there's still plenty of competition in the market, especially in well-established categories like the treadmill.