Introduction to Apple's Smart Home Hub

Apple has been working on a smart home hub, which was initially expected to be announced soon. However, according to Bloomberg's Mark Gurman, the company has postponed the announcement due to issues with! developing its 'smarter' Siri.

The smart home hub is expected to be a competitor to Amazon's Echo line of devices and Google's Nest Hub. It would allow users to control their smart home devices using Siri, making it a central hub for all their smart home needs.

Siri Development Issues

The development of Siri's more personalized features has been delayed, causing the postponement of the smart home hub's announcement. Apple confirmed this in a statement to Daring Fireball, saying it expects to roll out Siri's more personalized features 'in the coming year'.

Gurman previously reported that the first version of the smart home display could be revealed as soon as March. However, with the delay in Siri's development, it is unlikely that the smart home hub will be announced anytime soon.

Impact on Apple's Smart Home Strategy

The delay in the smart home hub's announcement may impact Apple's smart home strategy. The company has been trying to expand its presence in the smart home market, and the delay may give its competitors an edge.

However, Apple is still allowing some employees to test the smart home hub at home, which suggests that the company is still committed to releasing the product. It remains to be seen when the smart home hub will be announced, but it is clear that Apple is taking its time to get it right.